8 Free and Paid SEO Tools to Improve Your Ranking on Web

 

Working on Search Engine Optimization is not an easy task. Even professionals need excellent SEO tools to assist them with the task. If you can afford premium service, a lot of SEO tools have paid plans covering various aspects of optimising your website. If you are tight on budget or just starting, there are free tools as well. These tools can perform SEO professionally and create an optimised site for the user. There is a visible increase in performance by following SEO norms. Below we discuss 15 tools, both Free and Premium having the capacity to change the outlook of your website completely.

 

If you want to build a strong presence and monetise your site at some point in time, you likely will need help to better the site SEO. Knowing the relevance of content for your audience is crucial. Organic reach is the key to rank better on Google. All of this could be done with the help of an SEO tool.

 

These tools can make your project efficient. The end goal of any project online is to reach greater visibility. An SEO tool helps you achieve the same by giving suggestions and guidelines on things to be done to improve the visibility of the site. SEO tool is capable of generating high ranking keyword, link building, etc. With the use of an SEO tool, one would see an increase in unique visitors who will be more leaned towards the content.

 

Things to consider when choosing SEO tools

 

Before moving on with learning in-depth about different SEO tools, we must know what we should look for when choosing an SEO tool. We have already understood the importance of an SEO tool in the previous paragraph, but how will you choose the best one out of the list of 8. There are numerous tools, these 8 are the already curated ones. Everything depends on your needs and a few things you must look at before choosing an SEO tool are

 

·         Keyword search tools help you find the perfect keyword for site optimisation. It will help you save tons of time finding the right keyword and will automatically make suggestions based on your content. We all the significance of keyword in content for optimisation. With the right tool, you can generate loads of traffic.

·         Best SEO tools should provide trusted links. These will help to drive more traffic towards the website. A tool can find the prospective linking sites, managing link building research, outreach as well as providing data that is linking back to your site.

 

·         Reports and statics are crucial for SEO tools. They help investigate whether the strategy is working for your business or not. Based on these various optimisation strategies can be tested. Experimenting is the key to find the right strategy.

 

·         An SEO tool helps you dissect the performance of the competitors, investigating in depth there keywords and strategies. These services will give your insight into the performance of your as well as other websites.

 

These are the key points one must pay attention when choosing between different SEO tools. Now let’s move ahead with looking at some of the best free & paid SEO tools in the market.

 

Free SEO Tools

You can find hundreds of free tools which can optimise your site for a fee. We will take a look at the top 10 of them.

 

Google Keyword Planner

Google keyword planner is the most popular and widely used tool for free. Almost all the beginners use this tool to plan their keywords like ‘SEO COMPANY IN SOUTH CAROLINA and to optimise their site. It can help you find what people are looking for worldwide and specifically in your region. It also gives you suggestions on what a particular group might be interested in. You can find the right keywords and even create a new one. It also allows you to choose competitive bids and budgets to be used in the campaign.

 

Moz

Moz is a set of free tools available for everyone. It includes link building, social analytics, SEO toolbar, Local SEO Marketing and changes suggested according to ranking in Google. It can be used to find how your business works and what people are looking for online.

 

SEOQuake

It is an analytical tool compatible with most popular browsers like Google Chrome, Firefox, Opera. It gives information on any site you visit based on several parameters like page rank, Google index, Alexa ranking. It also helps identify how many times a keyword appears on the given webpage. The toolbar is helpful with quick installation. SEO Experts uses this tools for Search Engine Optimization Services and website ranking report easily.

 

SEO Book SEO Toolbar

It is similar to SEOQuake but only works as a Firefox solution. It shows a bunch of information about the webpages you have opened. The details visible are Alexa rank, SEM Rush, on-page keyword analysis, headers, tags and link data.

 

Majestic

It is a great tool for analysis link building. The tool creates reports for page crawls logs, backlinks and makes all this data available to you.

 

Premium SEO Tool

These tools come with a free trial version and can be switched to a paid plan later.

 

Authority Labs

It’s a great tool for tracking SEO ranking. By simply entering keyword or website domain you get access to advance information. All this data can be used to optimise the site in the best possible way.

 

SEMrush

The tool will give you information about what your competitors have been doing. It is an advance tool with CPC, domain search volume and other complex information. The service is available in both paid and free options. You will get a full report with premium plans.

 

Raven Tools

Raven is another excellent tool which does almost the same things as other paid tools. The 30-day trial can be utilised to dissolve the competitiveness of the tool.

 

With this list, you are ready to have the best tool at your service to optimise your website.